Crafting effective call-to-actions (CTAs) is essential for transforming passive viewers into active participants and even paying customers. A “call to action” is a short phrase that invites or commands the viewer to take a specific action - for example, liking or engaging with the video, making a comment, signing up for an email list, etc. These CTAs can significantly enhance viewer engagement and drive them to interact with your content more meaningfully. Don’t be afraid to tell your viewers exactly how you want them to engage! Mix and match these CTAs with compelling hooks to create engaging TikTok or social media videos. Always ensure your CTAs are clear and actionable to encourage your viewers to take the desired action.